Our History

A proud tradition; a focus on Europe

In 1960, Frank Scheffer saw the need in Winnipeg for an automotive repair shop that specialized in servicing European makes, particularly Volkswagen.

vintage photograph of Frank standing next to a Volkswagen Beetle

He opened Frank Motors and quickly earned a reputation for excellence and superior client service. Owners of European cars flocked to Frank for expert repair work. Frank Motors became known for its deep understanding of European engines and parts. And drivers knew that Frank Motors was the place to go to maintain the high performance of their European cars.

Over the years, Frank Motors started to take care of all makes and models – applying the same rigour, pride, and attention to detail to all cars.

In 1980, Frank’s son, Dieter Scheffer, took the reins with the same energy, values, and passion that characterized his father’s career.

In 2018, long time team members Milan and his wife Julia, purchased Frank Motors. They both continue the exceptional reputation Frank Motors provides to their existing and new clientele. Read more about their unique story.

Frank Motors is proud to return to its roots with a renewed emphasis on European makes like Volkswagen, Audi, BMW, Volvo, Mercedes-Benz, Mini, Smart, Sprinter, Fiat, and more.

 We celebrate European automotive engineering; and we celebrate the drivers who choose quality and performance.

What our Clients are Saying

“My experience at Frank Motors is always a good one. They tell me what needs to be fixed and what to look out for in the future.”

Daniel Orlikow