Krown. Focused on the environment.
Virtually every company today reviews their environmental contribution to our planet. New legislation as well as new environmental initiatives at the federal, provincial and municipal levels makes it necessary for companies to constantly examine both the products they produce and the way they do business.
Krown Rust Control has thought this through very carefully because the very foundation of their existence is based on the principle of reducing waste in the form of vehicles and equipment by making these last longer. By reducing corrosion, Krown helps to reduce some of the premature “wear and tear” on vehicles that is often caused by corrosion. Every part of a car, a truck and a trailer is attacked by corrosion and Krown’s goal is to protect the vehicle, therefore extending its life and preventing the need for replacement. Krown extends the lifecycle of body panels, frames, brackets, linkages, as well as many other mechanical parts. It’s designed to significantly reduce the amount of corrosion on electrical fittings, plug-ins, wires and connectors. Good maintenance on electrical systems can extend the life of batteries, reducing the need for replacing them as well during the vehicle’s lifecycle. Overall, vehicles that are protected from corrosion last longer and require fewer replacement parts. This results in less scrapped metal and fewer corroded parts that normally end up at the junkyard or landfill site. This desire to be part of the “pollution solution” has been applied to every operation of Krown’s business.
The Krown product itself is just one example of this philosophy. Firstly, the basic ingredients of the Krown product are completely different than most other rust inhibitors in the marketplace. It contains no solvents, no VOC’s (volatile organic compounds) and no toxins. Krown could use more harmful yet cheaper ingredients in their product but they have chosen not to do so. In the manufacturing process, environmentally-friendly ingredients almost always cost more than other more harmful alternatives. Yet Krown feels that the lessened impact to our planet makes the additional expenses they incur more than worthwhile. On top of that, what if Krown could use a recycled, refined and re-cleaned product as one of their ingredients as well? That’s exactly what they do. In fact over 80% of the ingredients in the Krown product are made up of re-refined materials and additives. This enables them to put to good use products that might otherwise be used to pollute our planet.
Their goal of environmental responsibility does not end there. Since the little things count as well, even at the local Krown centres, great emphasis is put on protecting our earth. Every Krown shop is equipped with an oil separator in the floor to clean all water that leaves the shop through the drains. All oil that is captured in the separators becomes part of recycled material that is pumped out and sent off to a refinery to be recycled and reused for other product manufacturing. Even the drums that Krown uses to store and transport their rust inhibitors in are part of the recycling program as they are returned to their manufacturing facility, cleaned, dried and refilled over and over again.
With regards to environmental impact, every aspect of Krown’s business has been considered. From the way the product is applied to the way it is shipped and even to the way Krown contacts their customers to notify them of their annual appointment, the term “reduce, reuse, recycle” is taken into consideration. Krown contacts hundreds of thousands of customers every year. This normally would mean literally tonnes of paper being used. To be environmentally- conscious many Krown locations actually contact their customers by telephone, through email or by way of a small postcard to reduce the amount of paper use.
Can Krown do more to be environmentally-responsible? They believe they can and that is why their environmentally-friendly focus is ongoing with the view to adding additional programs in the future.
By reducing the amount of vehicles and equipment that go to the scrap yard, by using environmentally-friendly products even if it costs more to manufacture them and by focusing on environmental responsibility in everything they do, Krown will continue to do all they can to protect our earth.